I'm a brand strategist, web designer, sports marketing professional, and former collegiate athlete who believes every person and every business has a story worth telling.

Today, I serve as an Athlete Marketing Manager at the University of Wisconsin, where I work at the intersection of brand strategy, Name, Image, and Likeness (NIL), and athlete storytelling. Every day, I have the opportunity to help student-athletes discover their value beyond competition in building authentic personal brands, creating meaningful partnerships, and preparing for success long after their playing careers end.

My journey to this work started long before my career in sports marketing. As a collegiate athlete, I experienced firsthand the discipline, resilience, and confidence that sports can instill. Those experiences continue to shape how I approach every project, whether I'm developing a brand strategy, designing a website, mentoring an athlete, or speaking to organizations about the power of personal branding.

I earned my Master of Science in Kinesiology and Sport Management from Texas Tech University, but some of my greatest lessons have come outside the classroom, through coaching, creating, and working alongside incredible athletes, entrepreneurs, and business owners who are passionate about making an impact.

I'm also the founder and Creative Director of LIV2 Studio, a creative studio built around one simple idea: helping people bring their vision to life. Whether I'm designing a custom website, developing a visual identity, creating marketing materials, or helping an athlete tell their story, I love combining strategy with creativity to build brands that are both meaningful and memorable.

When I'm not behind a computer or on a field, you'll probably find me traveling, exploring a local coffee shop, spending time outdoors, or hanging out with my foster-fail rescue cat, Theodore, who has become the unofficial mascot and quality control manager of LIV2.

At the heart of everything I do is a passion for helping people see what's possible. Whether you're an athlete building your personal brand or a business owner ready to establish your online presence, my goal is to create work that reflects who you are, connects with the right audience, and leaves a lasting impression.

Because great brands don't just look good—they tell stories people remember.