I’m a sports marketing professional, public speaker, and former collegiate athlete currently serving as an Athlete Marketing Manager at the University of Wisconsin, where I work at the intersection of brand strategy, NIL, and athlete storytelling.
I hold a Master of Science in Kinesiology and Sports Management from Texas Tech University and bring a unique, athlete-first perspective shaped by both high-level competition and hands-on industry experience. My work focuses on helping athletes build authentic personal brands, create meaningful partnerships, and understand their value beyond the field of play.
In addition to my role at Wisconsin, I am the President and Creative Director of Liv2 Athletics, a female-focused sports and creative brand dedicated to empowering young athletes through pitching instruction, mentorship, and storytelling. Through Liv2, I oversee brand development, digital strategy, merchandise, and content that amplifies the voices and experiences of women in sports.
As a public speaker, I regularly speak to student-athletes, coaches, and organizations on topics including NIL education, athlete branding, career development, and life after sport—bridging the gap between performance, purpose, and opportunity.
Outside of work, I’m a proud cat mom to my foster-fail rescue, Theodore, who keeps me grounded and entertained.
